Breast Reconstruction Awareness Day
Help ASPS rebrand.
The American Society of Plastic Surgeons and the Plastic Surgery Foundation team up annually to raise awareness around breast reconstruction options. This year they were looking to launch a complete rebrand. Most women who undergo a mastectomy or lumpectomy are unaware of their options—which every woman deserves to know. This became the driving force behind the campaign—advocating for people to raise their voice, share their stories and help educate women. I developed a campaign identity that blended strategic messaging and design to generate connections on a personal and emotional level. This effort not only promoted the event, but also fostered community engagement.