As a new professional home organizing company, The Orderly Method was looking for a fresh brand identity to help establish a professional and reputable presence in the industry. The goal for the overall style was to convey that simple, tranquil living spaces are easily obtainable and customizable to reflect your personal style. As the lead designer, I developed a logo that pairs simple, sleek and modern typography with a subdued color palette to invoke a fresh and clean feeling. I carried that over into a website design, weaving in soft boho vibes through hand-drawn patterns and illustrations to give the brand a personal touch.